Coca-Cola Life

Position: Senior Designer

Recently launched in Argentina to a spectacular reception, new Coca-Cola Life® offers an all-natural, low-calorie cola beverage to those who crave something better. While at Platform I was involved in the creation of this comprehensive visual identity system. The most important aim was to create a system that would stand out, yet cohesively fit in with one of the world’s most identifiable brands.

Art Direction: Glenn Geisendorfer