Lance Pedal

Position: Designer

While a Nike design intern over the summer of 2008, myself and two other designers created a self-initiated side project of creating a fixed-gear bike + accompanying book to pay tribute to Lance Armstrong. Jjust one thing; we had 5 days. Greg Leedy, the art director for Livestrong, asked us to use the fix as a display for Livestrong's prototype pedals and footwear at an internal meeting with Nike executives. We branded and developed the "Razor" pedal bike along with a business plan and platform to bring both the campaign and pedal into the urban bike market.

CoDesigners: John Custer, Ben Kirschner