Gerber 2104 OR SHOW
Position: Art Director/Sr. Designer
Gerber Knives asked MUTT to design a totally updated booth for the 2014 Outdoor Retailer Event, the largest outdoor products trade show in the world. We decided to focus on interactivity; not digital, but the tangible ability to hammer, twist, pull, and cutthe tools + knives that will be purchased by vendors and customers.