Nike Womens

Early last year I had the opportunity to help create the look + feel for Nike's Better For It campaign; Nike's largest initiative yet in supporting and motivating women's athletic journeys.

The supporting spot launched #betterforit, all about "powering [women] to be better through services, product innovation and athlete inspiration, motivating each other to push to the next level.


*Included is a sampling of executions from around the globe, some of which were created by our Wieden+Kennedy PDX team, and other work was based off our visual brand guidelines and executed by other firms.