Make it stand out.
This second generation of adidas Alphabounce BEYOND advances change even further, providing athletes a more versatile running shoe, giving them even more of what they need to dominate their sport. Featured below is the :60 spot released internationally and :30 spots for each individual athlete with a sport-specific story.
Our team shot in New York, Portland, Houston, London, New Orleans, Madrid and Beijing, delivered over 500 creative and social assets including 140 video assets for claiming the title as one of adidas' largest global campaign to date. Creative Director Aaron James helped lead this project for the wonderful people at KAMP.
My role:
KAMP - Senior designer
All contributors:
Dan Portrait, Aaron James, Peter Christenberry, Tom Ramsden, Haven Anderson, Chester Berry, Helena Chu, Rico Macias-Zapeda, Judd Ortiz, Erica Belland, Kat Olsen, Marcus Smith, Neil Dacasta, Kennett Mohrman, Corey Rood, Keith Kunis, Aaron Durand, Jeff Harding, Matt O'Connor, Bianca Anton, Robert D'Esposito, Michael Johnson, Greg Schmitt, Jonny Fenix , Matt Genz, Max Koepke, Erik Saltzman, Cory Otjen, Michael Gibson, Chip Sloan
→ Damian Lillard
→ Gareth Bale
→ Caroline Wozniacki
→ Beauden Barrett
→ James Harden
→ Landon Collins
→ Ning Zetao