Adidas Prophere
Adidas wanted to make a splash with the release of its newest addition to the ‘originals’ lineup; Prophere. KAMP was tasked with bringing the launch to life in New York & Los Angeles in a bold way.
My role:
Senior Designer
All contributors:
Tom O’toole, Rob Lewis, Chester Berry
Using a Brooklyn warehouse, we created an immersive experience with an interactive monitor station with sharing capability, wheat paste wall, and multiple stations to custom print swag.
With the help of Signe Pierce, we created an interactive digital display comprised of stacked cctv screens.
Flatbush Zombies performed live on our Prophere stage, with a Prophere footwear display.
Finally, we built a custom screen-print station with designs created by KAMP, and a zine print takeaway.
