A ride like no other
While a Senior designer at Cinco I had the opportunity to play a key role in the ground-up identity creation and execution for one of the worlds most innovative
new brands; Gogoro; the world’s first and only Smartscooter, a high-performance, zero emissions, connected two-wheeled electric vehicle that’s built for megacities.
My role:
Senior design
All contributors:
Kirk James, Sean Barret, Shawn Peterson, Travis Hanour, David Jacobson, Brendan Miller, Nathan Searles, Erich Quist, Yuchia Kao, Michael Showell, Austen Ezzell, Juli Unger, Pavlina Summers, David Ryle
We worked closely with Gogoro's team to build a strategic brand platform that drove the development of all creative and messaging, telling the story of a truly unique, high-performance scooter.
We designed Gogoro’s logo identity and created a brand visual language that we then extended and applied to a fully integrated digital and retail program, for which we produced all of the photography and video content.
This story included the incredible battery-swap system gogoro created to revolutionize riders ability to power up.
We needed to tell the modular, technical, and engineering story as well, so we decided to showcase the brilliant simplicity of the vehicle, and break it down to its pieces.
This work culminated in an immersive, interactive website that allowed users to learn, customize, buy, and interact with the world’s first high-performance smart scooter.
Lastly, we helped direct the retail experience of the first gogoro stores, balancing speed, design, and a totally unique, eco-friendly story.
