The team at Shiekh approached Mega to lead an ambitious effort to set a new vision for the in person Shiekh retail experience – one that would become the north star for guiding the next generation of IRL retail.

The Shiekh team is very tuned into their audience and has spent 30+ years growing the business from the ground up. And as they have throughout their story, they saw an opportunity to grow into something more aspirational.

The primary goal with the pilot was to create something transformative – shifting the brand perception to something much more elevated than its current form. Our concept was built around clean symmetrical gestures, forward-leaning angles, and a more nuanced material story. The store feels approachable and exclusive at the same time, with a renewed focus on product as the hero throughout the space.