Blending science & sport.

Unbroken is an Icelandic fitness supplement with a unique marine protein that helps with speedy hydration, immunity and recovery. We helped refocus the brand towards a larger audience of not only the world’s fittest athletes, but for those interested in performance at any level, general rehabilitation and wellness. This work resulted in a whole new brand platform, messaging framework, visual rebrand and updated packaging to pave the way for a new U.S. market presence.