Gerber American Expedition
Position: Art Director/Sr. Designer
In 2012 MUTT created + designed the American Expedition for Gerber Knives, A cross country trip from Portland, OR to New York City in a custom designed, off road beast. In addition we built a tent showcasing the evolution of Gerber Knives and packed the van with Gerber tools to give to the people we met along the way. We “Searched for Trouble,” met as many real Gerber Knife users as possible, participated in their activities and documented their stories. From alligator hunters in the Louisiana Bayou, to off-the-gridders in New Mexico, to firefighters in Philadelphia we touched on all the heroics that Gerber Knives are involved in.
All Print Photography: Shaun Mendiola