Shot Show
To make a splash at Shot Show, the biggest hunting, fishing, and firearms show
in the world, Gerber Knives decided to bring the American Expedition to Las Vegas.
Role: Art director/designer
We created huge walls using photography and a typography style from our road trip,
we built custom product cases to hero each region, we used our pop-up tent for
a make-shift meeting space, and of course, we drove our adventure-mobile van into
the middle of everything; scrambler on the front and all.
