American Expedition
To kickoff the Gerber Knives' “Hello, Trouble” campaign, MUTT created + designed the American Expedition, a cross country trip from Portland, OR to New York City in a custom designed, off road beast, filled with knives & tools, with a scrambler out front.
Role: Art director/designer
In addition, we built a tent showcasing the evolution of Gerber Knives and packed the van with Gerber tools to give to the people we met along the way. We “Searched for Trouble,” met as many real Gerber Knife users as possible, participated in their activities and documented their stories.
From alligator hunters in the Louisiana Bayou, to off-the-gridders in New Mexico, to firefighters in Philadelphia we touched on all the heroics that Gerber Knives are involved in.
