Choose Your Winter

Wieden+Kennedy helped Nike’s cold weather campaign with a playful approach to tackling the elements and “choosing your winter.” To support the film series, we worked on the look & feel, lockup, and treatment for the final commercial.

Role: Designer

The initial film features football athletes Aaron Rodgers and Jordy Nelson, soccer players
Clint Dempsey and Brad Evans, distance runner Mary Cain, figure skater Gracie Gold, snowboarder Johnnie Paxson and actor Chris O’Dowd as a weatherman.

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