Nike Hydrastrong
For the second year in a row we partnered with Nike Swim to develop the art direction, toolkit, and content library for the 2023 Nike HydraStrong Suit and Vapor & Legacy Goggle campaign. This year, we shot at SDSU with a team of collegiate swimmers to capture a natural, and authentic to the sport depiction of the product in action.
My role:
Art direction/design
All contributors:
Sean Barret, Michael Rodriguez, Garrett Byrum, Dustin Heveron
We flew to SDSU to meet some of the nations best swimmers, gear up in Nike Swim apparel & goggles, and collect content of them doing their thing.
The result was a set of motion ads and assets, as well as a creative direction toolkit, and photo library for their 2023 product launch.
