Safely driving an autonomous future.
Pioneers in autonomous trucking, Kodiak Robotics was founded by a group of industry veterans envisioning a new, driverless future.
The brand had origins inspired by the heart of Texas, with a distinctly Americana aesthetic. Our collaboration has allowed Kodiak to evolve their identity, and broaden their offering to bring AV solutions to a wider array of industries. This fresh perspective on their brand sparked a blending of their Texas roots with a more minimal and cutting edge style, reminiscent of Silicon tech.
My role:
Senior design
All contributors:
Trent Mitchell, Tyler Rosengren, Joe Rogers, DeltaG, Akimbo, Trae Sjogren, Victoria Wells, Matthew Gamlen
We’ve partnered to establish a new brand platform, messaging framework, and brand guidelines, leading to the development of a more sophisticated design language, as well as the design and development of a brand-new website.
We celebrated kodiak.ai going live on the Nasdaq with a national campaign that included a broadcast commercial, a full social campaign, and a digital takeover of Times Square billboards.
